Privacy Policy
Overview
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from www.skmeindia.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, visit allaboutcookies.org.
• “Log files” track actions on the Site and collect data including your IP, browser type, ISP, referring/exit pages, and timestamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record browsing behavior.
When you make a purchase or attempt to purchase through the Site, we collect your name, billing/shipping address, payment info (including credit card numbers), email, and phone number. This is referred to as “Order Information”.
“Personal Information” refers to both Device and Order Information.
By subscribing to SKMEI INDIA text notifications, you consent to receive marketing messages via automated systems. Msg frequency may vary. Msg & data rates may apply. Text STOP to opt-out and HELP for support.
How Do We Use Your Personal Information?
We use Order Information to fulfill purchases (process payment, ship orders, send invoices), and to:
• Communicate with you
• Screen for fraud or risk
• Send marketing based on your preferences
We use Device Information to prevent fraud (notably using your IP) and optimize the Site via analytics and ad tracking.
Sharing Your Personal Information
We share your information with third parties to help us use it effectively. For example:
• Shopify: powers our store – Shopify Privacy Policy
• Google Analytics – Google Privacy Policy | Opt-Out
We may also disclose data to comply with legal obligations (e.g., subpoenas, and court orders).
Behavioral Advertising
We use your data to deliver targeted ads. Learn more from the NAI: NAI Guide.
Opt out from targeted ads:
• Bing
Do Not Track
We do not alter our Site’s data collection when we see a Do Not Track signal.
Your Rights
If you are a European resident, you have the right to access, correct, or delete your data. Contact us via the details below to exercise them.
Your information will be processed for contract fulfillment or legitimate interests and may be transferred outside Europe (e.g., to the U.S. or Canada).
Data Retention
We will retain your order data unless and until you request its deletion.
Changes
We may revise this policy occasionally to reflect changes in practices and legal or regulatory requirements.
Minors
The Site is not intended for individuals under the age of majority.
Contact Us
For questions, concerns, or complaints about this policy, contact us at:
Email: support@skmei.in
